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crm data analysis marketing automation experimentation personalization📋 Description
- Translate growth goals into products that boost acquisition, conversion, and LTV.
- Build core platform for promotions, loyalty, offers, and personalization across channels.
- Design for measurable impact: run experiments, holdouts, and quantify incremental revenue and engagement.
- Lead cross-functional teams globally; set direction with narratives, docs, and reviews.
- Own outcomes, not launches: improve redemption, retention, ROI, and campaign performance.
- Communicate strategy, progress, and results to global stakeholders via updates.
🎯 Requirements
- 5+ years PM experience in growth, marketing tech, loyalty, or personalization.
- Proven track record shipping products with impact on acquisition, retention, or LTV.
- Strong experimentation mindset: hypotheses, success metrics, holdouts, incrementality.
- Data fluent: run analyses or work with analysts to build segments and measures.
- Excellent product judgment and UX instincts to simplify marketing tools.
- Strong communicator able to influence cross-functional partners globally.
🎁 Benefits
- Massive growth opportunity shaping next-gen growth infrastructure.
- Ship products used by thousands of operators daily.
- High ownership, visibility, and influence on strategy.
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