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growth genai attribution multivariate testing funnel analysis📋 Description
- Own the product vision, strategy, and roadmap for decision/conversion surfaces
- Optimize shopper journey from acquisition to lead submission with Marketing and Performance
- Lead experimentation across high-traffic surfaces using A/B and funnel analysis
- Partner cross-functionally with Engineering, Design, Analytics, Marketing, Brand, and Attribution
- Identify growth opportunities across surfaces, channels, and entry points
- Contribute to GenAI initiatives to enhance vehicle understanding and shopper-dealer connections
🎯 Requirements
- 3+ years of product management in consumer-facing, marketplace, or growth roles
- Proven success owning core funnel/conversion with clear KPIs
- Experience in growth/optimization PM with experimentation and funnel analysis
- Strong cross-functional collaboration with Marketing, Brand, or Attribution teams
- Familiarity with marketing tech and acquisition funnels
- Exposure to GenAI-powered experiences or personalization systems
🎁 Benefits
- Equity for all employees
- Flexible hybrid model and robust time off policies
- Career development and employee resource groups
- Daily free lunch
- New car discount
- Commuting cost coverage
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