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mixpanel tableau lifecycle user insights ga4📋 Description
- Partner with product/strategy to own growth for Exchange (Advanced) vertical.
- Develop stories and campaigns differentiating platform globally.
- Define personas with data/analytics/product; map journeys for segments.
- Lead creative/copy positioning and briefs for growth campaigns.
- Align roadmap priorities with product managers and feedback loops.
- Manage go-to-market for feature launches; plan multi-channel campaigns; localise messaging.
🎯 Requirements
- 7+ years in product marketing; crypto/financial background.
- Proven success launching/scaling B2C products; growth revenue.
- Excellent communication and copywriting; stories that convert.
- Highly collaborative; cross-functional; bias to action.
- Analytical mindset; marketing analytics and user research.
- Experience in regulated industries or financial services a plus.
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