Partner with product and strategy teams to own growth for the Exchange (Advanced) vertical.
Develop stories and campaigns to differentiate our platform in a competitive market.
Define user personas with data/analytics and map tailored journeys.
Lead creative/copy positioning and briefs for localised campaigns.
Work with product managers to align on roadmap priorities and feedback loops.
Conceptualise integrated campaigns across in-app, email, web, social, and earned media.

🎯 Requirements

7+ years in product marketing; crypto/financial background.
Proven success launching and scaling B2C products.
Excellent communication and copywriting skills that convert.
Highly collaborative; bias to action in fast-paced teams.
Analytical mindset with marketing analytics and user research.
Experience in regulated industries or financial services is a plus.

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