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growth marketing mixpanel gtm tableau product positioning📋 Description
- Own growth strategy for Exchange (Advanced) with product and strategy.
- Develop stories and campaigns to differentiate our platform.
- Define user personas with data, analytics, and product.
- Lead on creative/copy for growth campaigns and localization.
- Collaborate with product managers on roadmaps and feedback loops.
🎯 Requirements
- 7+ years in product marketing; crypto/finance preferred.
- Proven success launching and scaling B2C products and revenue.
- Excellent communication and copywriting; storytelling that converts.
- Highly collaborative; cross-functional in fast-paced environments.
- Analytical mindset; strong marketing analytics and user research.
- Regulated industry experience is a plus.
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