Own growth strategy for Exchange (Advanced) with product & strategy.
Develop stories and campaigns to differentiate platform globally.
Define user personas with data, analytics, and product.
Lead creative/copy positioning and briefs for local campaigns.
Manage go-to-market planning for feature launches with product.
Design integrated campaigns across in-app, email, web, social, earned media for UA.

🎯 Requirements

7+ years of product marketing experience; crypto/finance preferred.
Proven success launching and scaling B2C products and growth.
Excellent communication and copywriting that converts.
Highly collaborative, cross-functional in fast-paced settings; bias to action.
Analytical mindset with marketing analytics and user research.
Regulated financial services experience is a plus.

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