Partner with product and strategy teams to own growth strategy for Exchange.
Develop stories and campaigns to differentiate platform globally.
Define user personas with data, analytics and product; map journeys.
Lead creative/copy positioning and briefs for growth campaigns.
Align roadmap priorities with product managers and feedback loops.
Launch go-to-market planning; coordinate multi-channel campaigns and local messaging.

🎯 Requirements

7+ years in product marketing; crypto/financial background preferred.
Proven success launching and scaling B2C products and growing adoption.
Excellent communication and copywriting; translate ideas into persuasive stories.
Highly collaborative, cross-functional; bias to action.
Analytical mindset with proficiency in marketing analytics and user research.
Experience in regulated industries or financial services is a plus.

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