Related skills
growth marketing mixpanel copywriting tableau user research📋 Description
- Own the roadmap for the Exchange (Advanced) vertical with product/strategy.
- Develop value propositions to differentiate the platform globally.
- Define user personas and map journeys with data and product teams.
- Lead creative positioning and brief local campaigns for growth.
- Align roadmap priorities with product managers and feedback loops.
- Manage go-to-market planning and integrated campaigns across channels.
🎯 Requirements
- 3-5 years in product marketing; crypto background preferred.
- Proven success launching/scaling B2C products and growing revenue.
- Excellent communication and copywriting that converts.
- Collaborative, fast-paced, bias to action; cross-functional.
- Analytical mindset with marketing analytics and user research.
- Experience in regulated industries/financial services a plus.
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