Related skills
gtm abm icp highspot roi models📋 Description
- Lead vertical Value Strategy and GTM narrative.
- Define ICPs, segments, KPIs, and buyers.
- Build Value Impact Models and adoption plans.
- Validate positioning via buyer sessions.
- Drive cross-functional adoption plans.
- Develop vertical messaging and ROI proof.
🎯 Requirements
- 10+ years in product/industry marketing or B2B SaaS GTM; 2+ yrs leading teams.
- Experience tailoring value positioning for enterprise buyers in verticals.
- Hands-on ROI models and ROI-based use-case messaging.
- Strong instincts for competitive differentiation and right to win.
- Operational discipline to manage multiple vertical workstreams.
- Bachelor's degree; MBA or advanced degree preferred.
- Legally eligible to work in the U.S. on an ongoing basis.
🎁 Benefits
- Employer-subsidized medical/vision/dental coverage for full-time employees
- 401k Match up to 50% of contributions up to 6% of pay
- Monthly stipend to support work and productivity
- Flexible Time Away Program and Sick Time Off
- Teleworking options from any registered location in the U.S.
- Up to 24 weeks of parental leave
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