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content creation storytelling analytics cross-functional leadership gtm strategy📋 Description
- Own end-to-end launches for life insurance products with cross-functional teams.
- Architect GTM strategies with segmentation, positioning, channels, and metrics.
- Collaborate with Legal and Compliance to ensure regulatory marketing.
- Create enablement programs for brokers, agents, and sales teams.
- Translate policy language into clear narratives.
- Analyze market data to inform marketing and product strategy.
- Align cross-functional stakeholders; identify gaps and drive process improvements.
🎯 Requirements
- 8+ years in product marketing, with regulated products.
- Led complex cross-functional launches with legal/compliance.
- Deep GTM, messaging, positioning for long sales cycles.
- Experience enabling broker/enterprise distribution channels is a plus.
- Exceptional storytelling for varied audiences.
- Strong analytical mindset translating data to strategy.
- Lead cross-functional stakeholders, including senior leadership.
- Proficiency with AI tools for content creation and campaign execution.
- Entrepreneurial, action-minded, comfortable with ambiguity.
🎁 Benefits
- US benefits details at https://www.ethoslife.com/careers/
- Equal opportunity employer; inclusive workplace.
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