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devops saas messaging developer tools customer segmentation📋 Description
- Act as product marketing lead for Postman features and drive awareness and market penetration.
- Work with engineering to distill key functionality into customer messaging.
- Craft outbound content (blogs, videos, tutorials) that resonates with personas.
- Enable the field through training and content (pitch decks, playbooks).
- Plan and implement feature launches with the operations marketing team.
- Support Postman events and third-party trade shows to showcase products.
🎯 Requirements
- 8+ years of product marketing or 2+ years post-MBA strategy consulting.
- Experience in software, SaaS, developer tools, or DevOps.
- Experience building product positioning and messaging.
- Experience with customer segmentation, profiling, and targeting.
- Direct experience with developers and audiences building apps.
- Experience crafting engaging content for developers.
- Comfortable marketing to technical leaders.
- Familiarity with Postman API Platform.
🎁 Benefits
- Comprehensive medical coverage
- Flexible PTO
- Wellness reimbursement
- Lunch stipend
- In-person collaboration in SF hubs
- Team-building events
- Donation-matching program
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