Principal Marketing Analyst

📋 Description

• Support marketing channels (Paid Search, CRM, SEO) with analysis and recommendations.
• Develop statistical models for audience segmentation and lifecycle strategy.
• Design and run experimentation frameworks, incl. incrementality testing.
• Build and maintain scalable data models using dbt and SQL for a reliable marketing data layer.
• Translate data findings into strategic narratives and dashboards for self-serve, data-driven decisions.
• Collaborate with Data Eng and Marketing Tech to shape the data stack and ensure tracking integrity.

🎯 Requirements

• 7+ years of experience in a similar role.
• Expertise in Acquisition (Paid Search, Social, SEO) or Retention (CRM, Lifecycle, Churn).
• Experience in marketing budget optimization, including attribution modeling, MMM, and incrementality testing.
• Proficiency in building models for LTV, multi-touch attribution, or predictive scoring.
• Experience with Python or R for advanced statistical analysis.
• Expertise in building insightful data visualisations to enable self-serve, with Tableau or similar.

🎁 Benefits

• People-first culture with collaboration and inclusion.
• Grow with us: mentoring, coaching, internal mobility.
• Well-being focus: flexible hours, wellness perks, paid leave.
• Open feedback and clear growth opportunities.
• Impactful work helping 100,000+ SMBs grow.