Principal Marketing Analyst

Added
less than a minute ago
Type
Full time
Salary
Salary not provided

Related skills

r sql python tableau dbt

πŸ“‹ Description

  • Support marketing channel leads in improving channel performance via analysis and recommendations.
  • Develop statistical models to guide audience segmentation and lifecycle strategy.
  • Design and execute experimentation frameworks, including incrementality testing.
  • Build and maintain scalable data models using dbt and SQL for a reliable marketing data layer.
  • Translate data findings into strategic narratives and dashboards for self-serve analytics.
  • Collaborate with Data Eng and Marketing Tech to shape the data stack and ensure tracking integrity.

🎯 Requirements

  • 7+ years of experience in a similar role.
  • Expertise in one core marketing domain: Acquisition or Retention.
  • Experience in marketing budget optimization, attribution modeling, MMM, and incrementality testing.
  • Proficiency in building models for LTV, multi-touch attribution, or predictive scoring.
  • Experience with Python or R for advanced statistical analysis.
  • Experience with Tableau or similar data visualisation tools.

🎁 Benefits

  • People-first culture with collaboration and inclusivity.
  • AI First culture; explore latest technologies.
  • Flexible hours, wellness perks, and generous leave.
  • Grow with us β€” mentorship and internal mobility.
  • Packed with purpose β€” help 100k+ businesses grow through meaningful work.
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