Principal, Marketing – Alliances & Partnerships

📋 Description

• Define and activate a global partnership marketing strategy for hyperscaler partners to drive demand, pipeline, growth.
• Act as the global marketing lead for strategic partners, building trusted relationships between partner organisations, sales, and marketing teams.
• Lead end-to-end design and delivery of joint global marketing initiatives, including thought leadership, events, webinars, content, and integrated demand campaigns, with a clear focus on measurable pipeline impact.
• Partner with specialist marketing teams (analytics, marketing operations, brand, content, creative, communications, and events) to deliver high-quality, scalable partner marketing programs globally.
• Co-create compelling joint messaging, content, and narratives with partners that clearly articulate shared value propositions, priority use cases, and customer success.
• Own the planning, governance, and optimisation of Market Development Funds (MDF), ensuring investment is strategically aligned and delivers strong ROI.

🎯 Requirements

• 12+ years in B2B marketing and go-to-market roles.
• Proven lead of global B2B co-marketing with tech partners and MDF ownership.
• Strong understanding of data, analytics, AI, and cloud ecosystems; ability to position these solutions in partnership-led GTM motions.
• Experience driving demand generation, pipeline acceleration, and full-funnel marketing at scale.
• Excellent partner-facing communication and presentation skills.
• Strong program and project management capabilities with experience running multiple global initiatives in parallel.