Principal, Lifecycle Automations & Incentives

📋 Description

• Architect and scale Core Lifecycle automation to drive MAU and retention.
• Lead MV crossover loops to create high-LTV customer journeys.
• Build 1:1 personalization into core communications for conversions.
• Harmonize incentives and spend using data-driven testing.
• Collaborate with Martech, data science, and analytics teams.
• Communicate strategy to leadership and mentor lifecycle team.

🎯 Requirements

• 8+ years in Lifecycle Marketing/CRM in mobile-first B2C.
• Bachelor's degree in Marketing, Business, or related field.
• Deep knowledge of Braze, Iterable, Salesforce Marketing Cloud.
• SQL, API connectivity, data analytics, data pipelines.
• Experience with mobile-first lifecycle programs: push/in-app/content cards.
• Data-driven, test-and-learn mindset with strong analytical skills.

🎁 Benefits

• Medical, dental, and vision coverage Day 1
• Equity (ISOs)
• 401(k) program
• Family planning + paid parental leave
• Flexible work environment
• Unlimited PTO + holidays