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seo ai marketing attribution lifecycle marketing paid acquisition📋 Description
- Lead paid acquisition across search, social, and emerging channels.
- Audit performance; improve targeting, channel mix, and efficiency.
- Partner with paid media agency to optimize results across channels.
- Collaborate with RevOps to improve funnel visibility, tracking, and reporting.
- Build lifecycle journeys to improve nurturing and progression to pipeline.
- Own development of marketing attribution and funnel metrics.
🎯 Requirements
- Proven experience owning and scaling paid acquisition in a B2B SaaS.
- Strong track record improving funnel performance, attribution, and conversion rates.
- Experience partnering with SDRs and pipeline generation programs.
- Experience operationalizing intent data, enrichment, and signal-based workflows.
- Experience building or optimizing lifecycle marketing and onboarding journeys.
- Experience implementing marketing attribution and analytics tools.
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