Own demand strategy for products to drive expansion and cross-sell pipeline
Plan and execute integrated demand programs across email, paid media, webinars, events
Partner with Sales/Accounts to align campaigns with plays and pipeline goals
Translate customer data and intent into audience segmentation and messaging
Drive pipeline outcomes with KPIs including engagement, MQLs, and revenue influence
Leverage marketing automation and CRM platforms to build and optimize campaigns at scale

🎯 Requirements

6–8+ years in B2B demand generation, lifecycle or digital marketing
Proven success driving expansion or cross-sell within existing customers
Strong understanding of customer lifecycle marketing and ABM/campaign execution
Hands-on with marketing automation and CRM platforms (campaign build, reporting, optimization)
Highly analytical and data-driven; turn insights into actions
Strong project management; manage multiple priorities in a fast-paced environment

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