Related skills
r sql python dbt churn📋 Description
- Lead experimentation frameworks (geo-based, holdout) for marketing decisions.
- Evolve Marketing Mix Modelling (MMM) with model development, calibration, and budget recommendations.
- Develop LTV, churn scoring, and audience segmentation models.
- Architect and govern the marketing data layer; dbt modelling, data quality, docs.
- Define cross-functional analytics initiatives across teams with rigour.
- Translate complex findings into executive-ready recommendations.
🎯 Requirements
- 8+ years of experience in a similar analytics role.
- Expert in Acquisition and Retention; connect channel to outcomes.
- Hands-on MMM and incrementality testing in real business.
- Applied statistical modelling: LTV, predictive scoring, causal inference.
- Advanced Python or R for stats; production-grade code.
- Experience applying AI to accelerate analytics workflows.
🎁 Benefits
- People-first culture with collaboration and support.
- AI-first vision; embrace latest technologies.
- Flexible hours, wellness perks, and paid leave.
- Growth through mentorship and internal mobility.
- Help 100,000+ SMEs grow through meaningful work.
- Diversity & Inclusion: equal opportunity employer.
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