Related skills
bigquery sql python dbt looker studio📋 Description
- Manage and evolve Airalo’s growth MMM portfolio to a production-grade tool.
- Design and execute incrementality experiments across channels.
- Evolve attribution methodology and specify data requirements.
- Calculate CAC metrics and own LTV:CAC as strategic KPIs.
- Build measurement literacy and self-service reporting across teams.
- Collaborate with Analytics Engineering to support the reporting framework.
🎯 Requirements
- Experience in marketing analytics with MMM, Incrementality, and/or MTA.
- Hands-on MMM modeling with Robyn, Meridian, PyMC-Marketing, or similar.
- Strong causal inference and experimental design: DID, synthetic control, propensity scoring.
- Expert SQL and Python (or R); production-quality code.
- Experience with BigQuery or Snowflake and dbt.
- BI tools: Looker Studio, Tableau, or Metabase.
🎁 Benefits
- Remote work with flexible scheduling.
- Generous PTO and wellness/learning allowances.
- Annual Airalo Away retreat.
- Fully remote data team with cross-functional collaboration.
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