Principal Business Development Manager, User Growth (Affiliate & KOL)
Related skills
performance marketing affiliate marketing impact attribution kol📋 Description
- Own the US and regulated markets' affiliate growth strategy aligned to ROI goals.
- Define affiliate growth as a product capability with segmentation and funnel design.
- Translate growth strategy into a product roadmap, experiments, and success metrics.
- Build and scale a diverse affiliate ecosystem of networks, KOLs, and publishers.
- Own core metrics across the funnel (CAC, LTV, ROI, activation, GMV).
- Cross-functional leadership with Product, Engineering, Data, Design, Content, and Marketing.
🎯 Requirements
- 8+ years in growth, affiliate, partnerships, or product-led growth.
- Proven experience owning affiliate or partnership growth end-to-end.
- Strong product mindset — systems, funnels, scalability.
- Demonstrated success measured by GMV, ROI, revenue, CAC.
- US Market Expertise: growth in US and EEA markets in regulated environments.
- Deep understanding of performance marketing funnels and attribution challenges.
🎁 Benefits
- Competitive total compensation package
- L&D programs and Education subsidy for growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
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