Principal Analyst, Growth Marketing

Added
18 days ago
Type
Full time
Salary
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Related skills

looker r sql python tableau

πŸ“‹ Description

  • Lead analytics for key acquisition channels (paid search, paid social, video, mobile, SEO).
  • Partner with channel owners, product, and engineering to set growth analytics roadmap.
  • Lead measurement evolution beyond clicks with MMM, mobile metrics, and geo incrementality.
  • Analyze user behavior and funnel performance to improve efficiency and scale.
  • Collaborate with Analytics Engineering to boost growth data capabilities and speed insights.
  • Design and run quantitative analyses and experiments to test hypotheses.

🎯 Requirements

  • 10+ years in analytics, preferably in marketing, growth, or product analytics.
  • Deep expertise in attribution, LTV, ROI, and A/B testing for growth.
  • Proven track record with incrementality experiments, geo lift tests, or MMM.
  • Proficiency in SQL, Python or R, Looker or Tableau.
  • Degree in analytics, data science, economics, engineering, mathematics, or related field.
  • Strong communication and storytelling; translate analyses into actionable insights.

🎁 Benefits

  • Competitive compensation with base pay, bonus opportunities, and equity.
  • Generous 401(k) matching up to $15,000/year.
  • ESPP with discounted stock options.
  • Affordable medical, dental, and vision coverage.
  • HSA contributions and income protection benefits.
  • Paid time off, parental leave, and company holidays.
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