Head of Growth

About Primer

Fixing our K-12 education system is a civilizationally-important problem. We believe that all of our problems — including the ones that dominate the headlines — are downstream of education.

We have a simple thesis on how to solve it: empower 1,000's of educators to launch microschools in their communities.

We believe the historical tradeoff between price (tuition) and quality is a false dichotomy.

PrimerOS automates and eliminates much of the costs of traditional schools. Microschools have a structural advantage — asset-light real estate — which means much lower capex and opex. You put it together, and you get something that's never existed before: a world-class education that's accessible to normal American families and can rapidly scale.

We’re looking for a growth marketing leader to build a predictable, scalable funnel that drives Primer’s enrollment. This role is about owning the end-to-end journey from lead → MQL → SQL and ensuring admissions and state operations only spend time with the right families, while marketing maximizes channel ROI.

You’ll report directly to the COO and act as the integrator between marketing, admissions, and RevOps. The job is highly operational and data-driven: you’ll design the funnel architecture, build automations, pilot new channels, and align the organization around one growth engine.

Role Purpose

• Mandate: Own and optimize the lead → MQL → SQL journey.

• Goal: Deliver a systematic, scalable funnel that improves admissions efficiency and marketing ROI.

• Positioning: Not duplicative of marketing, admissions, or RevOps—but the orchestrator ensuring they work as one system.

Core Responsibilities

• Funnel Architecture – Define MQL criteria, lead scoring, and handoff rules to admissions.

• Journeys & Automations – Build nurture drips, re-engagement flows, and A/B tested experiences across SMS, email, landing pages, and phone.

• Channel Pilots – Test new channels (referrals, content, community, partnerships), validate ROI, and hand off scalable ones to operations or future headcount.

• Data & Insights – Analyze conversion performance, identify what drives intent and enrollment, and evolve attribution beyond “lead source = x” to multi-touch models.

• Cross-Functional Alignment – Deliver one cohesive funnel by collaborating with:

  • Admissions to reduce low-quality leads.

  • Performance Marketing to align on downstream quality.

  • RevOps on infrastructure, automation, and reporting.

• Execution & Partner Management – Run campaigns yourself while managing agencies/vendors for specific channel execution.

What We’re Looking For

• Background – 8–10 years in growth/marketing in geo-constrained, high-ticket, or enrollment-driven industries (e.g. healthcare, education, home services). Proven track record of turning messy funnels into predictable growth machines.

• Hands-on operator – Comfortable in tools like Salesforce, Pardot, HubSpot, or similar. Can both design systems and execute them.

• Data-driven, funnel-obsessed – Deep expertise in funnel design, measurement, and optimization.

• Systems thinker & builder – Able to architect scalable workflows and automations.

• Scrappy, iterative approach – Thrives in rapid testing environments.

• Cross-functional communicator – Builds trust, aligns teams, and creates shared accountability around growth.

• Mission-driven – Energized by the challenge of reimagining U.S. education.

Nice to Have

• Experience with enrollment funnels or referral/community-driven growth.

• Familiarity with SQL, Python, or AI-driven analytics tools.

What Success Looks Like (12 Months)

• Live MQL scoring model with clear calibration.

• Nurture and re-engagement journeys deployed with deep segmentation.

• At least one new acquisition channel performing beyond FB/Google.

• Admissions lead quality measurably higher, with reps focused on high-intent families.

• Market launch kit standardized and reused across states.

If this sounds like you, fill out the application below with a bit about yourself and we'll take it from there!