Title:

Director, Social Media

Job Type:

Full-time

TheDirector,Social Mediaplays a key leadership role for the overall health and management of the SocialMediaDepartmentwith an emphasisonpaid mediastrategy& planning,campaign management oversight, thought leadership and business development.

Key Responsibilities

Social Strategy & Planning

Assess, develop,proposeand implement long-term social media strategies
that connect paid and organic efforts and
align with client needs andobjectives.
Oversee development and implementation of all social media campaigns to ensure efficient execution and optimization, employing best practices to meet deadlines and track progress.
Conduct ongoing performance tests to gauge content and campaign effectiveness; gather data and recommend updates to strategy, creative and/or budgets based on results.
Work closely with content strategy and creative teams to communicate learnings and provide insights forcontent;establishingprocesses forrequesting, publishing, and retiring content.

Campaign management oversight

Oversee day-to-day paid social media campaign management: campaign planning and setup, Ad creation, quality control, budget pacing, testing, measurement/reporting, and optimization across multiple social platforms for clients acrossvariedverticals.
Mentorand build relationships withsocial paid media management team,demonstratingstrong competency of all junior and midlevel paid media manager responsibilities and comfortably provide training, coverage, and/or oversight as needed
Serve as the primary client-facing paid and organic social media strategy lead, presenting strategies, performance insights, and innovation opportunities in client meetings.  
Collaborate with other inter-agency and partner-agency teams as needed to build and manage integrated campaigns, analyze results, and share learnings across channels and programs.

Thought Leadership

Stayup to datewith the latest digital technologies, social media trends, platform changes, andcutting-edgetactics.
Apply learnings to campaignsto keep clients at the forefront ofnewtrendsandhelp drive mutual client/agency growth.
Partner with Omnichannel Team Leads in elevating the Digital practice (e.g., sharing advanced tactics, presenting at client meetings, mentoring employees not on your direct team)

Business Development

Cultivate strong relationships with existing clients, ensuring their satisfaction andidentifyingupselling or cross-selling opportunities.
Participate actively in business development initiativesrepresentingthe Social Media team

Qualifications:

Minimum Required:

Bachelor’s Degree, or equivalent experience
6+ years of relevant working experience in healthcare paid
and organic
social media-related efforts, developing and managing campaigns and integrating with organic strategies. (
Agency and
FDA-regulated pharmaceutical preferred)

Other Required:

Strong understanding of social analytics, attribution, and
optimization
best practices.
 
Exceptional client-facing communication and presentation skills.
 
Passion for innovation and staying ahead of industry trends
with a strong understanding of social platforms (Meta, Instagram, LinkedIn, Google My Business, YouTube, X, TikTok, Bluesky, Pinterest, etc.) and analytics applications (Sprout Social, Looker Studio, Google Analytics etc.).
Detail-
oriented and
highly organized with the ability to handle multiple projects with ease, prioritizing when necessary.
May require travel domestically including overnight stays

Competencies:

Team leadership, Communication,
Social Media
Strategy, Analytical thinking, Flexibility, Initiative, Learning, Teamwork, Thoroughness, Time Management, Client management

#LI-REMOTE

Precision is required by law in some states or cities to include a reasonable estimate of the compensation range for this role. This compensation range takes into account the wide range of factors that are considered in making compensation decisions including but not limited to: skill sets, experience and training, licensure and certifications, and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Precision, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. This role is also eligible for a discretionary annual bonus, health insurance, retirement savings benefits, life insurance and disability benefits, parental leave, and paid time off for sick leave and vacation, among other benefits.

Reasonable estimate of the current range

$120,000

—

$169,000 USD

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