Director, Brand & Go-to-Market

About Praxis

Praxis began in 2011 with a desire to support and equip Christian entrepreneurs and has grown steadily into a 25+ person, NY-centric team advancing the redemptive quests of founders, funders, and innovators motivated by their faith to address the major issues of our time. As a $12M+/year nonprofit with ambitious growth plans, we're expanding our venture-building work globally, organizing around the major issues of our time, and building media and more to activate the redemptive potential of Christians around the world. We see our team as the first carriers of the mission, building an organization that is great to work at, excellent in its craft, and redemptive in its finances as well as its programs.

We’re seeking a leader to join Praxis at a pivotal moment in our journey. As we celebrate 14 years of cultivating a vibrant ecosystem of entrepreneurs, founders, and funders, we are poised to amplify our reach and deepen our influence through storytelling and resources that inspire, equip, and empower a broader audience. At the heart of this role is an invitation to awaken creative and prophetic callings, igniting redemptive imagination, purpose, and meaning in the lives and vocations of those we serve. By joining our team, you will help shape culture’s big questions into opportunities for truth, beauty, and renewal—equipping individuals to join God’s creative and restorative work for the common good.

As the Director, Brand & Go-to-Market*, you will be the chief architect and executor of the go-to-market strategy for Praxis Media. As the primary owner of GTM, this leader designs, builds, and launches initiatives spanning the entire content and communications funnel. This role calls for mastery in performance and growth marketing, proven experience designing full-funnel strategies, and the operational rigor to deliver measurable engagement growth across channels.

Sitting as the third point alongside the Design Director and Managing Editor, the GTM Director seamlessly integrates creative vision, editorial excellence, and executional precision for all audience-facing work. They will shape not only what Praxis says and creates, but precisely how those ideas go to market, ignite engagement, and contribute to growth. 

• Develop, own, and implement the GTM roadmap for Praxis Media, from 0-1 build to sustained multi-channel growth.
• Engineer content-led product and campaign launches with a clear, data-informed plan for awareness, acquisition, activation, and advocacy.
• Partner with Brand, Media, and Product leads to ensure every resource, launch, and campaign is positioned for maximum reach and resonance.

• Lead the charge on performance marketing and growth strategies: set, track, and optimize metrics across web, email, social, and emerging channels.
• Surface key insights, run experiments, and introduce proven methodologies to engineer engagement, grow audiences, and maximize participation.
• Drive the CRM/data strategy that enables Praxis to serve its dense core network and attract/acquire new audiences.

• Serve as both content architect and hands-on maker: develop editorial and content calendars with a GTM lens, ensuring channel-fit messaging and formats.
• Partner deeply within the creative/editorial/execution triad to deliver integrated, creative campaigns that move seamlessly from insight to finished work.
• Produce, edit, and deliver best-in-class content personally while activating internal, agency, and freelance support to scale.

• Build and refine systems, processes, and tools for GTM delivery, analytics, and ongoing optimization.
• Lead a Praxis Media learning agenda—establishing priorities for channel experimentation, performance testing, and responsive iteration.
• Report findings and propose strategic adjustments based on audience insights, funnel metrics, and GTM performance.

• Ensure all GTM, content, and communications embody the highest standards of redemptive storytelling and audience honor.
• Steward the Praxis voice and values across all ventures—never sacrificing mission for scale, but showing that truth, beauty, and goodness are growth drivers.

• Demonstrated leadership in go-to-market strategy and implementation, especially in early-stage/0-1 environments and rapid scale.
• Deep experience in performance marketing, CRM, funnel optimization, and cross-channel growth.
• Exceptional skill as a content architect—can discern, design, and execute channel-specific content strategies.
• Outstanding collaboration skills, specifically as a key member of a creative /editorial /execution triad; effective with internal, agency, and cross-functional partners.
• Data-driven and analytical: strong track record of setting and delivering against growth metrics.
• High operational discipline, detail orientation, and adaptability in fast-paced environments.
• Skillfully integrate and streamline processes through Praxis’ suite of tools (Airtable, Slack, Asana, Notion, Figma, Canva, InDesign, Google Suite). 

• 7+ years in marketing, communications, go-to-market, or digital content roles, including significant start-up or 0-1 launch experience.
• World-class portfolio of campaigns or programs that demonstrably grew audiences or drove key engagement/impact metrics.
• Designing, building, and optimizing digital tools (marketing ops, analytics, CRM, growth, and creative platforms).
• Experience managing multi-disciplinary teams or agency/contractor relationships.

• Location: New York City or Portland, OR preferred; remote may be considered for a highly experienced candidate
• Travel:
• Quarterly team meetings (typically held at Praxis HQ in New York City)
• Annual Praxis Summit
• Additional travel as needed for in-person Design Sprints, film/production meetings, and potential for significant events like our Regional Gatherings and Activate. 
• All travel expenses covered by Praxis
• Reports To: Managing Partner – Media, Brand and Product
• Compensation Package: $115K - $155K based on experience and location.
• Comprehensive benefits including fully paid health insurance for families
• 5% matching 401k
• Flexible vacation policy

*This role includes flexibility in title from Director to Sr. Director or Principal level based on experience. This is reflected in the compensation range. For all Praxis roles, we are open to candidates who are ‘outside of range’. That is to say, growth-minded applicants at an earlier stage of career and comp, or candidates with experience above the highest end of the job description and compensation range, are welcome & encouraged to apply.

The ideal candidate will demonstrate deep alignment with our mission to advance redemptive entrepreneurship and our organizational culture, which includes shared rhythms such as daily team prayer and a company-wide weekly Sabbath, as detailed in our Rule of Life for Redemptive Entrepreneurs. Most importantly, we're seeking a leader who combines operational excellence with a spirit of humility and service, contributing to our vision of building an organization that embodies redemptive principles in all aspects of its work.

Praxis welcomes candidates from diverse backgrounds, experiences, and career stages. If you resonate with our mission and are driven by the canvas of creation, we encourage you to apply—even if your experience doesn’t align perfectly with every qualification.