Related skills
sql keyword research google ads audience segmentation microsoft advertising📋 Description
- Oversee international PPC campaigns across search engines.
- Develop PPC strategies to optimise ROI and drive traffic.
- Monitor metrics to forecast trends and plan budgets.
- Collaborate with marketing to align PPC with promotions and launches.
- Stay updated with PPC/SEM trends to stay ahead.
- Drive market share and brand via PPC and upper-funnel activity.
🎯 Requirements
- Google Ads and Microsoft Advertising expertise.
- Strong SQL proficiency to analyse datasets and insights.
- Deep understanding of customer journey to optimise campaigns.
- Keyword research, audience segmentation and bidding strategies.
- Experience managing multi-market, large advertising budgets.
- Experience with A/B testing to optimise campaigns.
- Excellent communication and presentation skills.
🎁 Benefits
- Company pension contributions at 5%.
- Individualised training budget to learn on the job.
- Discounted holidays for you and family.
- 25 days annual leave + 8 public holidays, rising with service.
- Buy/sell annual leave option.
- Cycle to work scheme and eye care vouchers.
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