Growth Marketing Manager

• _{Funnel Ownership & Experimentation}

• _{Map, own, and optimize both PLG and enterprise lifecycles—from initial trial or product activation to enterprise qualification and upsell.}

• _{Design, run, and analyze tests (A/B, pricing, activation flows, campaign variants) to optimize conversion at every stage.}

• _{Platform & Tools Expertise}

• _{Operate and optimize GTM stack tools like HubSpot (including marketing automation, workflows, lead scoring) and Salesforce, ensuring smooth handoffs and data hygiene across teams.}

• _{Leverage analytics, dashboards, and reports to surface insights and track motion-specific metrics.}

• _{Cross-Functional Collaboration}

• _{Work hand-in-hand with Product Marketing, Content and Product teams to align messaging, prioritize features for growth, and develop go-to-market experiments.}

• _{Partner with Sales, Customer Success, and RevOps to define funnels, service levels, and conversion paths across enterprise motions.}

• _{Data-Driven Decision Making}

• _{Dive deep into funnel metrics, cohort retention, usage patterns, demo-trial conversion, and expansion signals.}

• _{Build dashboards, contribute to growth roadmaps, and recommend data-backed growth levers.}

• _{Growth Strategy & Campaigns}

• _{Develop and execute campaigns across digital, email, and events that drive product engagement, pipeline generation, and account creation.}

• _{Support both bottom-up (self-serve PLG) and top-down (enterprise ABM or demand-gen) GTM motions, adapting to evolving segment strategies.}

• _{PMM or Product Experience}

• _{If you come from product marketing or product management, you'll help refine user messaging, UX for trials, and onboarding flows to boost activation and self-serve adoption.}

• _{4–7 years in Growth Marketing or GTM execution in B2B SaaS, with hands-on experimentation and funnel optimization in both PLG and enterprise contexts.}

• _{Proven operational experience with HubSpot and Salesforce, managing campaigns, segments, and lifecycle workflows.}

• _{Strong analytical skills—comfortable with data tools (e.g., GA, Mixpanel, Looker, Tableau) to pull insights and iterate.}

• _{Experience designing and executing experiments (A/B testing, funnel variations, pricing).}

• _{Excellent communicator with experience collaborating closely with product, marketing, sales, and operations teams.}

_{Nice to haves:}

• _{Experience in Product Marketing (PMM) or Product Management—especially helping shape messaging, onboarding, or user journey.}

• _{Experience in PLG SaaS environments, especially for customer acquisition and conversion.}

• Familiarity with ABM platforms or enterprise demand-gen tactics (e.g., 6sense, Demandbase).

_{We provide a competitive salary range for this role - which is $140,000 – $155,000 plus a 15% annual bonus. Please note this range is intended as a guide, not a guarantee. Final compensation will be based on individual qualifications, relevant experience, and the scope of the role.}

_{In addition to salary, this position includes equity in the business, giving you the opportunity to share in the company’s long-term success.}

_Benefits

_{💰 Participation in the company’s employee share options plan}

_{🏥 Comprehensive health coverage for you and your loved ones}

_{👪 Life Insurance}

_{◻️ STD and LTD}

_{💰 The opportunity to contribute to the company's 401k plan}

_{🏝 Flexible PTO policy + 11 designated company holidays}

_{📚 Annual learning and development allowance}

_{🏡 We’re all about making WFH work for you - that’s why you’ll receive a one-off WFH allowance when you join. Offering perks like noise-cancelling headphones or a comfortable desk chair to boost your comfort and focus!}

_{🧡 Enhanced parental leave}

_{👨‍👩‍👧 Company-funded fertility and family-forming programmes}

_{🌸 Menopause care programme with Maven}