Related skills
brand strategy consumer insights account planning shopper marketing creative briefs📋 Description
- Make the creative product better with thoughtful briefs and leadership.
- Ensure creative delivers on brand and customer communications requirements.
- Collaborate with creative and account leads to deliver work with excellence.
- Collaborate with IAT to represent commerce POV.
- Align retailer segments with brand segments to connect with people.
- Represent the shopper voice to stakeholders to set commerce communication priorities.
🎯 Requirements
- 8+ years in marketing or marketing communications, ideally in Account Planning.
- Branding, shopper marketing and commerce fundamentals.
- 5+ years hands-on with primary, secondary and syndicated data.
- Excellent presentation skills and collaborative, cross-functional style.
- Team player with ownership and ability to manage multiple projects.
- Ability to conceptualize an integrated marketing mix across channels.
🎁 Benefits
- Global office hubs with in-person collaboration 3x per week.
- Competitive PTO and paid holidays.
- Strong learning and development opportunities.
- Parental leave and family benefits.
- Volunteering opportunities.
- Inclusive culture with employee resource groups.
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