Related skills
meta ads apple search ads google app campaigns automation skadnetwork📋 Description
- Manage client projects across user acquisition channels.
- Drive growth across Google, Apple Search Ads, Meta, TikTok.
- Run structured experiments; analyze results; optimize performance at scale.
- Manage large ad budgets; improve cost efficiency.
- Collaborate with ASO, CRM, and creative teams for full-funnel growth.
- Develop hypotheses on paid vs organic traffic; maximize total growth.
🎯 Requirements
- Proven performance marketing on Apple Search Ads, Google App Campaigns, Meta.
- Analytical mindset for data-driven decisions.
- Strong technical foundation: MMPs, SKAdNetwork, event tracking.
- Creative testing and iteration: A/B and multivariate tests.
- Automation and efficiency: scripts or APIs to scale.
- Growth-focused: drive impact and question status quo.
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