Performance Marketing Specialist

Added
9 days ago
Type
Full time
Salary
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Related skills

crm hubspot jira google analytics marketo

📋 Description

  • Own performance and optimization of paid marketing channels, improving CPL and pipeline.
  • Develop and execute full-funnel campaigns to acquire and engage independent financial advisors.
  • Design and run structured experiments across targeting, creative, messaging, and landing pages to improve conversion rates.
  • Partner with Revenue & Growth Ops to align on lead quality definitions, funnel metrics, and closed-loop reporting.
  • Analyze campaign performance across the advisor lifecycle and translate insights into actionable improvements.
  • Collaborate with Creative and Content teams to test compliant messaging that meets regulatory and brand standards.
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