Performance Marketing Specialist

📋 Description

• Execute and optimize paid media campaigns across Google Ads, Meta, TikTok, and Snapchat.
• Optimize customer acquisition funnel by monitoring performance and improvements.
• Analyze KPIs such as CTR, CVR, CAC, ROAS and share insights with the team.
• Build audience targeting and segmentation to improve conversions.
• Run A/B tests and experiments to improve campaign performance over time.
• Manage budgets and channel-level spend for efficiency.

🎯 Requirements

• 2–4 years of hands-on experience in performance or paid media marketing.
• Experience executing and optimizing campaigns on Google Ads and Meta Ads; other channels a plus.
• Working knowledge of analytics tools such as Google Analytics and ad reporting.
• Strong understanding of performance marketing metrics and data-driven optimization.
• Excellent analytical skills and attention to detail.
• Ability to manage multiple campaigns in a fast-paced environment; cross-functional communication.

🎁 Benefits

• A rewarding mission: asynchronous, patient-centric care across Canada.
• Impact and autonomy: growth with leaders who care about your development.
• Collaborative in-office culture: HQ in downtown Toronto; remote-first perks.
• Competitive pay and benefits including wellbeing support.