Related skills
looker google ads meta tiktok ga4📋 Description
- Own and scale paid media across Google Ads, Meta, TikTok, Apple Search Ads.
- Manage budgets, forecasts, and pacing to maximize ROAS and volume.
- Develop and run A/B tests on creatives, landing pages, audiences.
- Analyze performance with GA4, Looker, and dashboards; turn insights into actions.
- Collaborate cross-functionally with product marketing, creative, web, and local teams.
- Report on KPIs (CPA, LTV, ROAS, CR) and review with stakeholders.
🎯 Requirements
- Channel expertise: Manage paid campaigns on Google Ads, Meta, TikTok, Apple Search Ads.
- Data-driven mindset: ROAS, CPA, LTV, CTR, CR; GA4, Looker, Excel/Sheets.
- Testing & optimization: A/B testing, funnel analysis, CRO best practices.
- Strategic thinking: Align campaigns with business goals.
- Collaboration & communication: Work with marketing, creative, web, and analytics.
- Creative judgment: Brief, evaluate, and iterate on ad creatives.
🎁 Benefits
- Rest & Time Off: 30 paid vacation days, holidays, personal day.
- Food & Office Comfort: Daily healthy meals, daycare, remote work from other offices.
- Health, Fitness & Mobility: Urban Sports Club, Fitbit Versa 3, Deutschland Ticket.
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