Lead planning and execution of paid campaigns across channels (Google, Bing, LinkedIn, Meta, Reddit)
Set campaign objectives, target audiences, and achieve budget targets
Monitor and optimize campaigns using Looker Studio, Google Analytics, HubSpot, Salesforce
Make data-driven decisions to maximize ROAS and ROI
Own funnel-to-pipeline reporting for leadership
Collaborate with marketing and sales to identify growth opportunities

🎯 Requirements

3+ years in performance/digital marketing or demand generation, with 1+ year in B2B software
Strong analytical skills across data sources (Excel, Looker Studio, Google Analytics)
Proven ability to communicate results to senior leadership in writing and verbally
Experience developing high-performing ad content with cross-functional teams
High attention to detail with financial data and campaign data
Strong organizational skills to manage multiple projects

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