Performance Marketing Manager DACH (part-time - 20h/week)

📋 Description

• Own and scale paid media across Google Ads, Meta, TikTok, Apple Search Ads.
• Manage budgets, forecasts, and pacing to maximize ROAS and volume.
• Develop and run A/B tests on creatives, landing pages, and audiences.
• Analyze performance with GA4, Looker, dashboards; turn insights into actions.
• Collaborate cross-functionally with product marketing, creative, web teams.
• Report KPIs (CPA, LTV, ROAS, CR) and drive stakeholder reviews.

🎯 Requirements

• Channel expertise: Google Ads, Meta, TikTok, Apple Search Ads.
• Data-driven: ROAS, CPA, LTV, CTR, CR; GA4, Looker, Excel/Sheets.
• Testing & optimization: A/B testing, funnel analysis, CRO.
• Strategic thinking: connect performance to business goals.
• Collaboration & communication: cross-functional teams.
• Creative judgment: brief, evaluate, iterate on ad creatives.
• Growth mindset: proactive, curious, improves processes.
• DACH experience: German language proficiency preferred.

🎁 Benefits

• Rest & Time Off: 30 paid vacation days, holidays, personal day.
• Food & Office Comfort: daily healthy breakfast & lunch, daycare, multiple locations.
• Health, Fitness & Mobility: Urban Sports Club, Fitbit Versa 3, Deutschland Ticket.