Related skills
data analysis attribution📋 Description
- Own local market paid channel strategy, budget, planning, and optimization to drive user acquisition.
- Develop core channel expertise using advanced strategies and continuous experimentation.
- Run full-funnel performance ops: testing, segmentation, bidding, and landing-page changes with A/B tests.
- Conduct data-driven analysis; build measurement frameworks; drive growth strategies.
- Build scalable SOPs and frameworks to uplift team performance.
- Collaborate cross-functionally with marketing, brand, content, and product teams.
🎯 Requirements
- 3+ years in performance marketing with 1+ year managing paid channels.
- Subject-matter expert in a key channel with strong algorithm knowledge and growth tactics.
- Strong analytics, strategic thinking, and cross-functional communication.
- Crypto/fintech experience is a strong advantage.
- Experience running large Facebook/Meta campaigns is a plus.
🎁 Benefits
- Competitive total compensation package
- L&D programs and education subsidy for employees' growth and development
- Various team building programs and company events
- More that we love to tell you along the process!
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