Performance Marketing Manager (all genders)

📋 Description

• Own and optimize a six-digit paid budget across core channels, focusing on Google.
• Maximize high-quality B2B leads and long-term customers via campaign optimization.
• Maintain analytical oversight of budgets and data-driven scaling decisions.
• Test new growth channels (e.g., Reddit Ads, LinkedIn Ads) and identify untapped ICP sources.
• Own tracking and attribution; ensure data integrity and clear customer journey mapping.
• Drive landing page optimization (CRO) with continuous A/B testing; collaborate across teams and borders.

🎯 Requirements

• Around 5 years building or scaling B2B SaaS performance channels.
• Budget ownership: managed sizable budgets independently and scaling spend efficiently.
• International footprint: deploying campaigns across US, DACH, and UK.
• Core Channel Mastery: Google Ads and LinkedIn Ads; Meta and Reddit a strong plus.
• Analytical Sharpness: GA4 and Google Data Studio; HubSpot and Metabase knowledge a plus.
• Language Fluency: English; German language skills are a major benefit.

🎁 Benefits

• Flexible hybrid model; Berlin office; remote work in Europe up to 40 days/year after probation.
• 26 days of leave plus discretionary extra days.
• Multicultural and inclusive team with a dedicated education budget for growth.
• Exclusive employee discounts via Benefits at Work platform.
• Your Benefits, Your Choice: Probonio monthly budget for flexible perks.