Related skills
data analytics programmatic attribution app_store_marketingπ Description
- Launch, manage, and scale paid social and programmatic campaigns to drive user acquisition and revenue growth
- Own and optimize our app store channel performance globally
- Design and implement testing strategies to measure incrementality and identify points of diminishing returns
- Collaborate with data science to execute lift studies and match market tests across key channels
- Collaborate with creative and legal teams to develop high-performing, compliant assets using rapid A/B testing methodologies
- Collaborate with product marketing and lifecycle teams to shape full-funnel user journeys tailored to acquisition channels
π― Requirements
- 5+ years of experience in growth or performance marketing, ideally within consumer financial services or a data-driven field
- Demonstrated success managing paid social, programmatic, or app store marketing channels with a focus on optimization and results
- Analytical mindset with experience running sophisticated tests (e.g., A/B tests, match market tests) and setting up attribution systems
- Proven ability to collaborate cross-functionally across creative, legal, product marketing, and analytics
- A hands-on approach and comfort with channel execution alongside strategic thinking
π Benefits
- Challenging, high-impact work to grow your career.
- Performance-based compensation with equity, bonuses, and 401(k) matching.
- 100% paid health insurance for employees; 90% for dependents.
- Lifestyle wallet β flexible benefits spending account for wellness and learning.
- Employer-paid life and disability insurance, fertility benefits, and mental health support.
- Time off to recharge including holidays, PTO, sick leave, parental leave, and more.
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