Related skills
google ads marketing attribution paid social linkedin ads retargeting📋 Description
- Own ICP campaigns across Google Search, LinkedIn, paid social, and retargeting.
- Drive paid amplification for product launches, events, and brand campaigns.
- Optimize performance with hypothesis-driven A/B tests across creatives, audiences, and bids.
- Own paid media pipeline performance; ensure spend translates into demos and pipeline.
- Partner with Marketing Ops for attribution, reporting, and UTM hygiene.
🎯 Requirements
- 5+ years in B2B paid media, SaaS, owning end-to-end performance.
- Hands-on with Google Ads and LinkedIn Ads; paid social and retargeting a plus.
- Comfortable operating campaigns directly in ad platforms (not just via agencies).
- Pipeline-first marketer; measures via MQLs, demos, pipeline, and revenue impact.
- Disciplined experimenter; develops hypotheses and scales what works.
- Strong understanding of attribution, conversion tracking, UTMs, and measurement.
🎁 Benefits
- Competitive compensation
- Remote-first work setup
- Healthcare coverage offered from day 1
- Retirement plans with company match
- Unlimited PTO
- Career progression & professional development
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