Related skills
google ads paid social linkedin ads attribution retargeting📋 Description
- Own and scale paid media across Google, LinkedIn, paid social, and retargeting.
- Lead demand-gen campaigns; optimize bidding, audiences, and testing.
- Own paid media pipeline performance; ensure attribution and UTM hygiene.
- Drive budget planning; allocate monthly across channels by ROI.
- Partner with VP Marketing and Marketing Ops to align on campaigns.
🎯 Requirements
- Deep B2B paid media/SaaS expertise with 5+ years end-to-end ownership.
- Hands-on Google Ads and LinkedIn Ads experience.
- Experience with paid social, retargeting, and app store ads is a plus.
- Comfort operating campaigns directly in ad platforms, not just agencies.
- Pipeline-first marketer; measures via MQLs, demos, pipeline, revenue.
- Disciplined tester; develops hypotheses and scales winning tests.
- Strong attribution, tracking, UTMs, and measurement fundamentals.
- Collaborative, works well in distributed teams and async environments.
🎁 Benefits
- Competitive compensation
- Hybrid-flexible work setups
- Healthcare coverage from day 1
- Retirement plans with company match
- Unlimited PTO
- Annual learning & wellness benefit
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