Related skills
google ads paid social linkedin ads attribution retargetingπ Description
- Own ICP campaigns across Google Search, LinkedIn, paid social, and retargeting.
- Drive amplification for product launches, events, content releases, and brand campaigns.
- Optimize with hypothesis-driven A/B tests on creative, audiences, landing pages, and bidding.
- Own paid media pipeline performance; ensure spend drives demos and pipeline.
- Recommend monthly budget allocation by performance, pipeline impact, and growth.
π― Requirements
- B2B paid media expert with 5+ years owning end-to-end performance (SaaS a plus).
- Hands-on Google and LinkedIn Ads; paid social, retargeting, and app store ads a plus.
- Operates campaigns directly within ad platforms.
- Measures success by MQLs, demos, pipeline, and revenue.
- Disciplined in hypothesis-driven tests and scaling what works.
- Understanding of attribution, tracking, UTMs, and campaign measurement.
- Clear communicator who welcomes feedback and questions assumptions.
π Benefits
- Competitive compensation
- Remote-first work setup
- Healthcare coverage from day 1
- Retirement plans with company match
- Unlimited PTO
- Annual learning & wellness benefit
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