Performance Marketing Manager

📋 Description

• Own multi-channel performance marketing: paid search, paid social, direct mail
• Build and scale brand awareness campaigns for finance teams
• Identify and test new channels for scalable growth
• Brief, test, and iterate on ad creative and landing pages
• Manage budgets against CAC and ROAS targets
• Set up tracking, attribution, and reporting across channels

🎯 Requirements

• 3–6 years managing multi-channel marketing for a B2B SaaS company
• Proven track record driving measurable pipeline, not just clicks and impressions
• Deep proficiency in Google Ads, Meta Ads Manager, and LinkedIn and Twitter
• Highly analytical
• Highly creative; you can write or brief compelling copy for a finance audience
• Experience with or curiosity about non-digital channels like direct mail and affiliates