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analytics vendor management cpi applovin📋 Description
- Own day-to-day global performance marketing campaigns, focused on mobile UA.
- Run and optimize mobile install campaigns across Google UAC and AppLovin.
- Manage agency partners to align goals, pacing, and quality.
- Use data-driven insights to improve CPI, retention, and monetization.
- Collaborate with Marketing Analytics, Creative, Engineering, and Finance.
- Champion experimentation and test new channels and creative approaches.
🎯 Requirements
- 7+ years of experience running large-scale, global mobile acquisition campaigns.
- Strong analytical skills with expertise in mobile attribution and marketing analytics.
- Track record owning and optimizing large performance marketing budgets with hands-on execution.
- Deep knowledge of mobile UA ecosystem, platforms, attribution technologies, trends.
- Ability to translate data into strategy and communicate findings to stakeholders.
- Experience working with and managing agency partners to hit targets.
🎁 Benefits
- Comprehensive benefits package and well-being programs.
- Career growth and learning opportunities.
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