Related skills
hubspot google analytics google ads dashboards linkedin ads📋 Description
- Lead brand awareness campaigns across ALU entities and programmes.
- Plan integrated campaigns spanning brand, performance, and email.
- Own end-to-end email marketing and lifecycle campaigns.
- Manage paid media (search, social, display) with budgets.
- Provide regular reports and insights to stakeholders.
🎯 Requirements
Education
- Bachelor's degree in Marketing, Communications, Business, or related field.
Experience
- 4–6 years in digital or integrated marketing (brand + performance).
Skills & Competencies
- Brand marketing with awareness and acquisition focus.
- Analytical with proficiency in GA, Ads Manager, CRM dashboards.
- Excellent written communication for brand-consistent messaging.
- Experience with marketing automation and CRM tools.
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