Related skills
analytics budget management google ads linkedin programmatic📋 Description
- Lead global paid search, paid social, and programmatic campaigns to drive pipeline.
- Manage the external paid media agency as primary contact and ensure targets.
- Own budget strategy and bid direction with the agency.
- Drive CRO and experimentation to optimize post-click experience.
- Establish a consistent A/B testing program across creatives and landing experiences.
- Align performance programs with campaign themes, offers, and business objectives.
🎯 Requirements
- Bachelor’s degree in Marketing, Business, or related field.
- 7+ years in performance marketing/digital advertising with B2B tech exposure.
- Strong command of the B2B buyer journey and channels (Google Ads, LinkedIn, programmatic).
- Experience managing external agencies and driving measurable outcomes via KPIs.
- Experience in global matrixed orgs; tailor strategies across EMEA and APJ.
- Strong testing mindset; use analytics to drive optimization.
🎁 Benefits
- Onboarding with role-specific training and mentorship.
- Leadership program and Appian University for growth.
- Community and affinity groups for networking.
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