Performance Marketing Lead

Added
41 minutes ago
Type
Full time
Salary
Salary not provided

Related skills

analytics budget management google ads linkedin programmatic

📋 Description

  • Lead global paid search, paid social, and programmatic campaigns to drive pipeline.
  • Manage the external paid media agency as primary contact and ensure targets.
  • Own budget strategy and bid direction with the agency.
  • Drive CRO and experimentation to optimize post-click experience.
  • Establish a consistent A/B testing program across creatives and landing experiences.
  • Align performance programs with campaign themes, offers, and business objectives.

🎯 Requirements

  • Bachelor’s degree in Marketing, Business, or related field.
  • 7+ years in performance marketing/digital advertising with B2B tech exposure.
  • Strong command of the B2B buyer journey and channels (Google Ads, LinkedIn, programmatic).
  • Experience managing external agencies and driving measurable outcomes via KPIs.
  • Experience in global matrixed orgs; tailor strategies across EMEA and APJ.
  • Strong testing mindset; use analytics to drive optimization.

🎁 Benefits

  • Onboarding with role-specific training and mentorship.
  • Leadership program and Appian University for growth.
  • Community and affinity groups for networking.
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