Related skills
sql google ads bing ads linkedin ads meta ads📋 Description
- Campaign optimization: support regional leads with measurement.
- Align campaigns with performance targets to drive pipeline and revenue.
- Campaign analysis: reallocate budget to high-performing campaigns.
- Identify underperforming areas and develop actionable improvement plans.
- Track KPIs and report performance to stakeholders.
- Analyze local market trends to optimize testing and results.
🎯 Requirements
- 8+ years in marketing, paid digital and direct response.
- Experience across Meta, LinkedIn, Google, Bing, display ads.
- Paid digital acumen; attribution and incrementality.
- Advanced analytical skills; analyze trends and insights.
- Self-starter; manage multiple workstreams with minimal oversight.
- Experience with SQL and/or data visualization tools.
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