Performance Marketing Architecture & Strategy Lead

📋 Description

• Help customers deliver performance marketing outcomes with Success.
• Influence product roadmap from frontline customer insights.
• Ensure product innovations translate to measurable results.
• Shape go-to-market with product marketing and revenue.
• Develop performance frameworks, use cases, and ROI stories.
• Drive expansion and strategic retention by embedding Freshpaint into growth.

🎯 Requirements

• 8+ years of hands-on performance marketing and growth.
• Full marketing spectrum: paid, growth, lifecycle.
• Data fluency: SQL and data visualization.
• Platform mastery: Meta Conversions API and Google Enhanced Conversions.
• Advanced measurement: Incrementality, MMM, geo-testing.
• Post-cookie playbook: strategies for ITP/ATT era.
• Agency fluency: work with high-spend agencies.
• Strategic advisory and cross-functional collaboration.

🎁 Benefits

• Competitive pay + generous equity (10-year window).
• Fully remote (U.S. only) with a $150/month coworking stipend.
• Half-day Fridays, every Friday.
• 16 weeks fully paid parental leave.
• Unlimited PTO with a 2-week minimum.
• Top-tier health, dental & vision coverage.