Related skills
google ads meta ads attribution cac funnel metrics📋 Description
- Build and scale Fam’s paid acquisition engine.
- Own end-to-end growth across Google and Meta.
- Drive high-quality user acquisition at scale with controlled CAC.
- Own attribution, measurement, and core metrics (CAC, CPI, LTV).
- Optimize the install funnel from install to activation and transaction.
🎯 Requirements
- 3–5 yrs in performance marketing
- Hands-on: Google Ads
- Hands-on: Meta Ads
- Strong MMP experience
- Attribution, funnel metrics, incrementality
- Analytical + experimentation skills
🎁 Benefits
- Build a category-defining brand for the next generation in India.
- Work directly with founders and leadership.
- Own a high-impact growth lever from day one.
- Fast-paced, high-ownership culture.
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