Performance Creative Strategist & Copywriter, Demand Generation

📋 Description

• Design and evolve Toast’s creative testing framework across paid channels.
• Build scalable, modular creative systems for fast experimentation with brand.
• Develop taxonomy of hooks, angles, value props, and proof across verticals.
• Set global creative best practices while adapting to channel nuance.
• Oversee demand-gen creative experimentation roadmap and external UGC.
• Nice to Have: experience shaping creative strategy for large-scale productions.

🎯 Requirements

• 5–8+ years in creative strategy, demand gen, or performance roles.
• Proven ability to drive measurable outcomes through structured creative experimentation.
• Experience building creative testing frameworks, message hierarchies, and modular content systems.
• Strong ability to translate performance data into clear creative insights.
• Comfort influencing cross-functional stakeholders across Brand, Media, CRO, Analytics, and Production.
• Deep understanding of paid social and video platform nuances.

🎁 Benefits

• Competitive compensation and benefits programs.
• Hybrid work model that fosters in-person collaboration.
• Total rewards include equity and comprehensive benefits.
• Learn more about benefits at https://careers.toasttab.com/toast-benefits.