Related skills
copywriting google ads paid social programmatic meta📋 Description
- Build go-to-market creative for growth channels.
- Lead creative development and messaging experiments.
- Identify and scale mid-funnel and emerging channels.
- Develop conversion-focused ads, landing pages, and funnels.
- Improve acquisition funnel from first touch to application.
- Own A/B and multivariate testing roadmap.
🎯 Requirements
- Demonstrated performance marketing creative strategy experience.
- Analytical mindset; data-driven decision making.
- Conversion-focused copywriting for ads and landing pages.
- High-cadence A/B and multivariate testing.
- Strong collaborator with Brand, Product, Data teams.
- Full-funnel thinking; diagnose friction end-to-end.
🎁 Benefits
- Equity via stock options.
- In-person collaboration across Calgary, Winnipeg, Toronto offices.
- Fast-growing Canadian fintech with a mission.
- Collaborative, high-performance culture.
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