Related skills
growth marketing data analytics salesforce marketo braze📋 Description
- Develop and implement growth marketing strategy for existing seller base (upsell/cross-sell).
- Execute multi-channel campaigns (email, WeCom, offline events, webinars) to drive engagement and adoption.
- Nurture demand and pipeline via marketing automation and lifecycle management.
- Manage integrated marketing calendar across online and offline initiatives.
- Build ecosystem partnerships with marketplaces and service providers for co-marketing and reach.
- Drive brand advocacy and referrals through case studies and community activities.
🎯 Requirements
- Bachelor's or Master's in Business, Marketing, or related field.
- 10+ years of professional experience, with at least 6 years in B2B marketing.
- Experience in cross-border e commerce, FinTech, or global payments is preferred.
- Strong growth marketing and project management skills; ability to own multi-channel strategies.
- Proficiency with marketing automation platforms such as Salesforce, Marketo, Braze.
- Excellent communication in English and Chinese.
🎁 Benefits
- On-site in Shanghai; full-time role.
- Global, inclusive workplace.
- Growth opportunities across cross-border commerce and FinTech.
- Data-driven, collaborative environment.
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