Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern! We want you to use your skills to push one of the fastest-growing companies headquartered in the US to the top of the list.

Pattern accelerates brands on global ecommerce marketplaces leveraging proprietarytechnology and AI. Utilizing more than 46 trillion data points, sophisticated machine learning and artificial intelligence (“AI”) models, Pattern optimizes and automates key levers of ecommerce growth for global brands, including advertising, content creation and management, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern’s ecommerce acceleration platform every day to drive profitable revenue growth on D2C websites and across hundreds of global marketplaces—including Amazon,

Walmart.com,

Target.com, eBay, Tmall, TikTok Shop, JD, and Mercado Libre.

Pattern has been named one of the fastest growing tech companies headquartered in North America by Deloitte and one of best-led companies by Inc. We place employee experience at the center of our business model and have been recognized as one of Newsweek’s Global Most Loved Workplaces®.

Location: Pune

Department: Digital Advertising/Brand Management

Role Overview:

We are looking for a high-performing

Associate Director of Advertising to lead our marketplace advertising initiatives across

Amazon, Noon, and other regional eCommerce platforms in the

MENA region. This role demands strong strategic ownership, hands-on team management, and a data-driven mindset to scale performance marketing for a diverse portfolio of brands.

The ideal candidate will have

8+ years of digital advertising experience, including

4–5 years of direct team leadership, and a proven track record of managing advertising operations that drive revenue, profitability, and market expansion across marketplace platforms.

Key Responsibilities:

Strategic & Operational Leadership

· Own the

end-to-end digital advertising strategy and execution across Amazon, Noon, and regional eCommerce marketplaces.

· Lead

quarterly media planning, budgeting, forecasting, and performance tracking in alignment with brand and business goals.

· Drive

advertising growth and profitability by developing scalable, structured strategies tailored to brand needs and regional platform dynamics.

· Act as a

strategic point of contact for partner brands, presenting data-driven performance reviews and forward-looking recommendations.

· Lead and facilitate

brainstorming and planning sessions with the ads team to develop campaign concepts and optimizations.

Product & Technology Development

· Identify and lead key

product enhancement opportunities within the advertising function (automation, reporting, optimization features).

· Serve as the

business owner for product and tech improvements, collaborating on requirements, testing, and rollout with internal stakeholders.

· Leverage tools such as

Amazon Cloud Services, Helium 10, SEMrush, to automate reporting, improve keyword targeting, and scale campaign performance.

Team Management & Development

Lead, manage, and mentor a team of advertising strategists and specialists, ensuring clarity on performance expectations and development goals.

· Foster a

culture of accountability, proactivity, and continuous learning within the team.

· Provide

structured training and upskilling paths to help the team stay current with evolving advertising tools, platform updates, and best practices.

· Step in as the

primary decision-maker during leadership absences, ensuring business continuity and operational consistency.

Performance Optimization & Marketplace Growth

· Oversee campaign performance across

search and display ads on Amazon and Noon, ensuring optimized RoAS and efficient use of budgets.

· Guide

Amazon search optimization, keyword strategy, and bidding approaches using advanced analytics and third-party tools.

· Launch and scale brands across

new product categories or marketplace regions within MENA through advertising-led initiatives.

· Monitor category trends and competitive movements to refine campaign positioning and product focus.

Data, Reporting & Platform Insights

· Own all

performance reporting, budget tracking, and pacing reviews, ensuring accuracy and alignment with finance and brand expectations.

· Build actionable performance dashboards in

Excel, PowerPoint, or Power BI, and deliver insights that inform strategy and execution.

· Conduct ongoing

A/B tests and diagnostic deep-dives to uncover new growth levers.

· Keep leadership and brand partners updated on key KPIs including RoAS, TACoS, CPCs, CVR, and new-to-brand contribution.

Qualifications & Experience:

8+ years of experience in digital advertising, with a strong focus on

marketplace platforms like Amazon and Noon.

4–5 years of direct team management experience in a performance marketing or eCommerce advertising function is

mandatory.

· Proven track record of owning

large-scale campaigns on Amazon (including DSP), Noon Sponsored Ads, and other local platforms.

· Hands-on experience with

Helium 10, SEMrush, Amazon Cloud Services, and ad tech tools like Pacvue or similar.

· Strong command over

Excel and PowerPoint for reporting, media planning, and presentations; familiarity with Power BI is a plus.

· Knowledge of

Google Ads and Meta Ads is a value-add, particularly for cross-channel experimentation, but not essential.

· Strong commercial acumen, with the ability to connect advertising data to business outcomes.

· Excellent interpersonal, presentation, and communication skills.

· Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).

What High Performance Looks Like:

· You take

complete ownership of your vertical and team outcomes.

· You are

analytical and agile, responding quickly to changing platform dynamics or business needs.

· You consistently drive

innovation in advertising strategy, campaign optimization, and internal processes.

· You lead by

mentoring others, setting high standards, and being a role model in execution and decision-making.

· You deliver

clear, data-driven insights to internal teams and brand partners that influence strategic direction.

Pattern

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Associate Director of Advertising

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Pattern

Tired of Manually Applying to Jobs?

Let JobCopilot do it for you!

Associate Director of Advertising

Meet JobCopilot: Your Personal AI Job Hunter

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